Designing 37Fox Coffee’s food truck graphic posed the challenge of seamlessly merging military aesthetics with a warm coffee shop ambiance. This involved balancing specific logo colors and incorporating patriotic elements like stars and stripes alongside a camo-style ghosted coffee bean pattern. Additionally, the design needed to effectively communicate the brand’s military background and include personalized details such as squadron insignias.
The design solution focused on cohesive color integration, strategic placement of stars and stripes, and a textured camo-style coffee bean pattern for a unique, weathered appearance. Symbolic parachute and jet imagery conveyed a dynamic narrative, emphasizing the brand’s mission-focused nature. The tagline, “No mission too difficult, no service too great… coffee first,” was prominently featured, and the rear design included the American flag, an eagle, and personalized squadron insignias. This concise solution captures 37Fox Coffee’s military-inspired theme, creating a memorable and authentic visual story for the clients coffee truck.
Design
12/01/21
37Fox Coffee
“This design was created during my employment at Eyedentity Graphics and is presented here for viewing purposes only. All rights, including copyright, belong to Eyedentity Graphics. This work is not intended for reproduction, distribution, or any commercial use.”
