In the design process for environmental graphics, the initial phase involves understanding client requirements and brand guidelines. Following thorough research into brand identity and the display environment, than I generate creative concepts, refine them based on feedback. The final design is then presented to the client for approval, with any necessary adjustments made. Throughout, I collaborate with the production team, ensure quality control, and capture the completed project showcasing the successful implementation of environmental graphics.
In certain projects, the successful integration of environmental graphics necessitates a meticulous process involving scaling, Photoshop, and illustration edits for a final design. Scaling plays a pivotal role in determining the optimal size and proportion of graphic elements to ensure they seamlessly fit the designated environmental space or surfaces. Photoshop allows for precise adjustments, color grading, and adding filters. Additionally, the application of illustration edits is crucial for tailoring graphics to the specific characteristics of the environment, considering factors such as architectural features, lighting conditions, and overall aesthetic harmony. From conceptualization to implementation, the strategic use of scaling and design software is fundamental in achieving graphics that seamlessly and effectively integrate into their environmental context.
Environmental GraphicsÂ
Buena High
Food Share
Pacific View Mall
“This design was created during my employment at Eyedentity Graphics and is presented here for viewing purposes only. All rights, including copyright, belong to Eyedentity Graphics. This work is not intended for reproduction, distribution, or any commercial use.”
