“Unidos por la Salud Mental” (United for Mental Health) is a nonprofit organization committed to reducing mental health disparities within the Hispanic community. The organization’s mission is to raise awareness, provide support, educate, and empower individuals with mental health challenges, their caregivers, and loved ones. Unidos por la Salud Mental focuses on delivering resources and services with cultural responsiveness, addressing the unique linguistic and socioeconomic characteristics of the community. The brand embodies a spirit of unity and dedication to enhancing mental well-being among the underserved Hispanic population in California.
Creating a brand for “Unidos por la Salud Mental” involves addressing the stigma surrounding mental health within the Hispanic community, catering to the diverse cultural and linguistic backgrounds of the target audience, managing limited resources effectively, improving access to mental health services, building trust, competing with larger organizations, demonstrating the impact of the organization’s work, and ensuring long-term sustainability. The brand must be culturally sensitive, inclusive, and adaptable to meet these challenges successfully.
The chosen colors support UNIDOS’ brand by conveying warmth, trustworthiness, and passion. Soft beige provides a welcoming and inclusive feel, deep blue-green signifies reliability and knowledge, and vibrant red-orange adds energy and urgency. These colors collectively communicate a supportive, trustworthy, and dedicated brand.
The logo concept, with a face silhouette and a brain outline, directly relates to “Unidos por la Salud Mental.” It symbolizes the brand’s core focus on mental health, conveys empathy and empowerment, and ensures immediate brand recognition through a memorable visual identity.
This 3D pop-up building model, designed with sustainability and community needs in mind, perfectly reflects the essence of “Unidos por la Salud Mental.” By utilizing raw materials such as natural wood and lightweight metals and plastics, it embodies the brand’s values of accessibility, empathy, and practicality. This innovative and sustainable building concept embodies the very essence of “Unidos por la Salud Mental.” It symbolizes the organization’s dedication to providing accessible, environmentally conscious, and cost-effective mental health services to the community, reinforcing its mission of unity and well-being.
